Packaging: Lucozade reduced sugar

Brief: Lucozade Reduced Sugar has been created for the calorie conscious male between the ages of 20 to 35 who doesn’t want to compromise on the products he loves. The brief was to create a pack that resinated with the target audience, a masculine feel without the compromise of loosing flavour visibility. Result: For this brief I explored a range of ideas and concepts before … Continue reading Packaging: Lucozade reduced sugar

Just Coco Box

Packaging & Branding: Just Coco

I wanted to take a step back to what inspired my career in packaging and branding by referring to this project from university, a brand and packaging project called Just Coco. With a Fine Art background and a realisation that this is one of the toughest industries to thrive from I decided to study Graphic Design at university in the hopes that it would bring the same creative … Continue reading Packaging & Branding: Just Coco