Whether you’re creating a piece of TV advertising, an OOH campaign or a global ad platform, they all have one thing in common and that is the engagement the consumer – getting them intrigued and emotionally motivated to take the second step into approaching your brand. There is a communality and mostly standardised approach when… Read More Engaging the Heart: The Role of Emotion in Building Brands
I’m excited to announce my latest piece of design work for the beautiful heritage brand, Bach™. Back in the 1930s when Dr Bach pioneered the 1-38 system, it was unforeseen that his discoveries would eventually touch the lives of quite so many people. Viewed by many as being the only authentic brand, Bach™ Original Flower… Read More Bach™ Original Flower Remedies – Redesign
Brief: Lucozade Reduced Sugar has been created for the calorie conscious male between the ages of 20 to 35 who doesn’t want to compromise on the products he loves. The brief was to create a pack that resinated with the target audience, a masculine feel without the compromise of loosing flavour visibility. Result: For this… Read More Packaging: Lucozade reduced sugar
On my weekly shop wondering around the local Sainsbury’s I came across a few brands that have both rebranded and produced new packaging, I would like to say that most of these are innovating and making some real improvements in terms of brand and packaging appeal, some however have lost their entire essence. There is… Read More Opinion and ‘bad’ design
Whilst on a stop over at Abu Dhabi airport I came across this wondrous piece of packaging, a generic juice pouch. Parched after a tediously long 14 hour from Melbourne I reached for something that on FOP claims to provide me with my daily vitamins, or some of them at least – perfect! Well, perfect… Read More Do I really need a professional?
Lets face it, thoughtlessly churning out design is not likely to win you a D&AD award unless you hit on a moment of brilliance, in itself a hard to come by goal. It takes time, effort and thought to create a great piece of work – that means a well thought out brief, research, a… Read More Design – Speed VS Quality
I wanted to take a step back to what inspired my career in packaging and branding by referring to this project from university, a brand and packaging project called Just Coco. With a Fine Art background and a realisation that this is one of the toughest industries to thrive from I decided to study Graphic Design at university… Read More Packaging & Branding: Just Coco
The age of ingenuity… Read More TEDxLondon 2016