Brief: Lucozade Reduced Sugar has been created for the calorie conscious male between the ages of 20 to 35 who doesn’t want to compromise on the products he loves. The brief was to create a pack that resinated with the target audience, a masculine feel without the compromise of loosing flavour visibility. Result: For this brief I explored a range of ideas and concepts before … Continue reading Packaging: Lucozade reduced sugar
On my weekly shop wondering around the local Sainsbury’s I came across a few brands that have both rebranded and produced new packaging, I would like to say that most of these are innovating and making some real improvements in terms of brand and packaging appeal, some however have lost their entire essence. There is one company I am talking about in particular, an FMCG … Continue reading Opinion and ‘bad’ design
Whilst on a stop over at Abu Dhabi airport I came across this wondrous piece of packaging, a generic juice pouch. Parched after a tediously long 14 hour from Melbourne I reached for something that on FOP claims to provide me with my daily vitamins, or some of them at least – perfect! Well, perfect until you look at the BOP to gain your content … Continue reading Do I really need a professional?
Lets face it, thoughtlessly churning out design is not likely to win you a D&AD award unless you hit on a moment of brilliance, in itself a hard to come by goal. It takes time, effort and thought to create a great piece of work – that means a well thought out brief, research, a shedload of concepts (even before you hit the screen) a … Continue reading Design – Speed VS Quality
I wanted to take a step back to what inspired my career in packaging and branding by referring to this project from university, a brand and packaging project called Just Coco. With a Fine Art background and a realisation that this is one of the toughest industries to thrive from I decided to study Graphic Design at university in the hopes that it would bring the same creative … Continue reading Packaging & Branding: Just Coco
The age of ingenuity Continue reading TEDxLondon 2016