Bach™ Original Flower Remedies – Redesign

I’m excited to announce my latest piece of design work for the beautiful heritage brand, Bach™. Back in the 1930s when Dr Bach pioneered the 1-38 system, it was unforeseen that his discoveries would eventually touch the lives of quite so many people. Viewed by many as being the only authentic brand, Bach™ Original Flower Remedies have remained a respected and dependable name amongst a … Continue reading Bach™ Original Flower Remedies – Redesign

Packaging: Lucozade reduced sugar

Brief: Lucozade Reduced Sugar has been created for the calorie conscious male between the ages of 20 to 35 who doesn’t want to compromise on the products he loves. The brief was to create a pack that resinated with the target audience, a masculine feel without the compromise of loosing flavour visibility. Result: For this brief I explored a range of ideas and concepts before … Continue reading Packaging: Lucozade reduced sugar

Opinion and ‘bad’ design

On my weekly shop wondering around the local Sainsbury’s I came across a few brands that have both rebranded and produced new packaging, I would like to say that most of these are innovating and making some real improvements in terms of brand and packaging appeal, some however have lost their entire essence. There is one company I am talking about in particular, an FMCG … Continue reading Opinion and ‘bad’ design

Just Coco Box

Packaging & Branding: Just Coco

I wanted to take a step back to what inspired my career in packaging and branding by referring to this project from university, a brand and packaging project called Just Coco. With a Fine Art background and a realisation that this is one of the toughest industries to thrive from I decided to study Graphic Design at university in the hopes that it would bring the same creative … Continue reading Packaging & Branding: Just Coco